Electronic audience measurement systems for TV, Radio and multimedia
Welcome to the website of the GfK Telecontrol AG. The GfK Telecontrol AG develops, sells and operates media research systems that are in use all over the world. We focus mainly on electronic research in the field of television, radio and multimedia, which involves recording the usage of the corresponding medium with electronic measuring systems. Our products comprise the Telecontrol fixed meter, which measures the TV consumption of all people present in a household and the Telecontrol Mediawatch, a portable measuring device in the form of a wristwatch that records the media consumption of study participants on the move.
Alongside these measuring devices, which are developed and produced according to Swiss quality criteria, we also act as consultants in the development of research designs, develop our own evaluation and operating software (panel maintenance software) and provide support services in the technical, analytical and method sector for our global clientele.
Video- and audio streaming on computers is, for existing measurement instruments, difficult to...