About Telecontrol

The GfK Telecontrol AG is a wholly-owned subsidiary of GfK AG in Nuremberg, Germany. GfK is a globally active company devoted exclusively to market research and is present in more than 70 countries with 130 companies.

The GfK Telecontrol AG is part of GfK’s MEDIA sector and is comprised of two departments: Marketing & Media Research is responsible for the marketing and management of the whole company, Research & Development develops and produces the measuring technology.

The GfK Telecontrol AG was founded in 1981 by Prof. Dr. Matthias Steinmann and employs currently 35 people (hardware and software electronics engineers, media research and marketing staff). For more than 20 years, Telecontrol is one of the leading providers of electronic audience measurement systems and Telecontrol was the first company to provide electronic television audience measurement systems. The Telecontrol System was first introduced in Germany in 1985, followed by Switzerland in the same year.

Responsibilities are allocated as follows within the GfK Telecontrol AG:

Andreas Kron
CEO GfK Telecontrol AG
kron(at)telecontrol.ch

Dr. Tanja Hackenbruch
Managing Director GfK Telecontrol AG
hackenbruch(at)telecontrol.ch

Daniel Battiston
Managing Director GfK Telecontrol AG
battiston(at)telecontrol.ch

Please contact us if you have any questions or if you would like further information on Telecontrol AG.