When in Rome, do as the Romans do - also in TV usage
Different countries vary in many ways. People from southern countries for example are known to have a fiery temperament and are very hospitable, whereas the population of northern countries is claimed to be reserved. Not many...
Events that moved the (TV)-world
Every day an innumerable amount of events happen with various implications and of different medial interest. Some of these events even have the magnitude to touch upon the whole world, which has an immense impact on the TV...
The UMS - a New Media Measurement System for Today and the Future
Measuring systems that can measure and identify all technical distribution platforms and its usage are of maximum relevance. Current media research is faced with the problem that what is available to consumers in the course of...
Comments on feedback channel measurement
Feedback channel measurement has recently become a frequent topic of discussion and is being recommended in the press and in specialist magazines. In this way, it is claimed that data on the TV consumption of several 100,000...