Telecontrol

GfK Telecontrol AG at the ASI 2011 in Amsterdam - GfK sponsoring the TV Symposium

Mon, 28 Nov 2011 13:57:00 +0100

GfK Telecontrol AG has been sponsoring the TV Symposium for the last two years, and was again present with a stand, showing the latest products, developments and answering all kind of questions. In order to increase awareness of GfK and especially of its new portable meter USX – an USB-Stick to measure media consumption on the computer – GfK organised a lottery. USB sticks looking just like USX were distributed. At the stand, participants could plug their USB stick and check immediately if they were lucky and won an iPod Shuffle or an iPod Nano. The lottery has been met with great interest. By the way: In case you were present at the ASI in Amsterdam and have not yet checked your USX USB-stick: There is still a chance for you to win as one price did not yet find its new owner!

The GfK Telecontrol AG
The GfK Telecontrol AG is a wholly-owned subsidiary of GfK SE in Nuremberg, Germany – the fifth-largest market research company in the world. Located in Switzerland, the GfK Telecontrol AG is a good example of “Swiss Quality”: its products GfK Telecontrol and GfK Mediawatch – both of which are in-house GfK Telecontrol AG developments – have been in use in a total of 28 countries worldwide for 22 years. The Swiss Broadcasting Company, in particular, has been using Telecontrol since 1985 to survey TV viewing habits and Radiocontrol or the Mediawatch since 2001 to survey radio listening habits. However, Telecontrol or the Mediawatch are also used worldwide to survey TV and/or radio consumption in Germany, Austria, Cyprus, Greece, many Eastern European as well as Asian countries like India, Romania, Bulgaria, Armenia, Ukraine, Georgia and other countries.

Contact
GfK Telecontrol AG
Gesellschaftsstrasse 30
CH-3012 Bern
Tel +41 31 380 80 40
Fax +41 31 380 80 44
office@telecontrol.ch
www.telecontrol.ch

GfK Telecontrol AG at the ASI 2011 in Amsterdam - GfK Telecontrol on the Scene

Mon, 28 Nov 2011 13:50:00 +0100

In her speech prior to the panel session, Tanja Hackenbruch outlined where the challenges of nowadays TV research can be found and how they affect the TAM business. She recommended that besides the technological challenges, also other factors such as availability of persons, willingness to participate, economical challenges and audience fragmentation in general should be considered. To deal with all these issues, comprehensive TAM approaches are required and new business fields have to be opened. She also stated, that more and more clients were not looking for core systems' pure ratings anymore, but for intelligent data that fits their specific needs. Tanja Hackenbruch gave an insight into how GfK addresses these issues by focusing on Web TV, mobile TV usage and the question of how Return Path Data fits into the current approaches.

Looking at the TV research business now and in the future, according to Tanja Hackenbruch one thing is for sure: TV Audience Measurement will be affected drastically by all the new challenges. The question of how to integrate the different approaches is one of many that has to be dealt with. However, this does not mean that the core systems of TV research will die. GfK strongly believes that they will continue being the heart of the measurement approaches, especially in the field of research currency.

In the Radio Symposium, Olivier Staub presented GfK’s approaches to measure radio streamed over the internet. Online radio listening has increased as a result of the development of reliable streaming techniques and it will soon become a relevant part of the total radio consumption. GfK Telecontrol’s research approach used with the Mediawatch (single source - multimedia in real time) is to follow the recipient. They must be observed during the complete day in order to capture the use of internet radio. In order to measure online radio, the Mediawatch had to be enhanced accordingly. Due to requests from GFK’s customers, GfK Telecontrol AG started this development in 2008 (first results were presented at the ASI in Lisbon) and now GfK is implementing the process according to its standards for portable meters.

However, even though the Mediawatch system can measure internet radio consumption, it does not solve issues such as too small panel sizes and fragmented audiences. This can only be solved with a multi-dimensional research approach: different tools must be combined to track the behaviour of the recipient. Olivier presented GfK’s in house tools to address the above mentioned issues.

GfK Telecontrol AG at the ASI 2011 in Amsterdam - GfK Telecontrol goes Ajax Amsterdam

Mon, 28 Nov 2011 13:45:00 +0100

This year for the first time, GfK Telecontrol AG invited existing and potential clients and business partners attending the ASI to an exclusive evening event at the Amsterdam Arena. The guests invited had the opportunity to watch the UEFA Champions League Game Ajax Amsterdam – Dinamo Zagreb in a cosy lounge while a delicious buffet was offered. Besides enjoying a very exciting game with many goals for the host team (4:0), valuable contacts could be established and there were interesting discussions. So, for GfK Telecontrol this event can be considered as an overall success!

Further pictures are published on our facebook site.

New Global GfK Strategy

Tue, 06 Sep 2011 16:30:00 +0200

Under the consumer-driven organization two harmonized sectors will be introduced to better address your ever changing markets and needs: the first new sector “Consumer Choices” focuses on tracking the choices and actions consumers take, including their media consumption. The Retail and Technology sector and the Media sector’s TV, radio and print measurement businesses will form part of this new sector. Therefore, GfK Telecontrol will soon be part of this new sector GfK Consumer Choices and more precisely of the division “audience tracking”.

The second new sector “Consumer Experiences” focuses on people’s perceptions of the world and the way they experience it and allows for measuring the purchase process, from advertising response to consumer buying behavior. The present Custom Research business, as well as the ad-hoc research in the Media sector will comprise this new sector.

For the moment, nothing will change for you as our client. We will continue to offer the same first class service and provide you with the quality solutions that you have become accustomed to and will ensure a smooth transition process.
For more information please contact:

GfK Telecontrol AG
Gesellschaftsstrasse 30
CH-3012 Bern
Tel +41 31 380 80 40
Fax +41 31 380 80 44
office@telecontrol.ch

Or visit our company website under www.telecontrol.ch

Increasing Awareness of GfK Media in the Gulf region

Tue, 06 Sep 2011 16:15:00 +0200

GfK Media Research Middle East (GfK MRME) with support of GfK Telecontrol AG is constantly increasing the awareness of GfK Media in Saudi Arabia, Egypt, Lebanon and Kuwait by publishing first results of a Ramadan TV Viewership study and organizing press conferences. The GfK MRME Ramadan TV Viewership Study in the Middle East was launched in August 2011.

In Ramadan, people’s lifestyle changes and the TV becomes a virtual member of the family. At the same time, local TV stations in the region create special programming for Ramadan. Ramadan is, therefore, appropriately regarded as the most important time of the year for TV channels’ advertisement revenues.

The GfK MRME Ramadan TV Viewership study is specifically designed to cover TV audience viewership habits during the holy month of Ramadan. It was conducted using CATI with over 3,000 respondents across Lebanon, Kuwait, KSA and Egypt. The study covers several topics such as programs watched, Arabic series, religious programs, game shows, comedy and talk shows, most preferred male and female artists, among others.

For more information please contact:
GfK Telecontrol AG
Gesellschaftsstrasse 30
CH-3012 Bern
Tel +41 31 380 80 40
Fax +41 31 380 80 44
office@telecontrol.ch

Or visit our company website under www.telecontrol.ch

GfK Telecontrol AG at the ASI conference from 2nd - 4th of November 2011 in Amsterdam

Tue, 06 Sep 2011 16:00:00 +0200

GfK Telecontrol is again sponsoring the 2011 European Television Symposium in Amsterdam. We will be present with a stand, presenting our latest developments and answering all your questions.

Tanja Hackenbruch, supported by Dr. Bernhard Engel, Research Director ZDF, will be presenting GfKs approach to measure TV and the web. Moreover, Tanja Hackenbruch will be taking part at the panel session about current challenges of TV research. Olivier Staub will be presenting the latest developments with the Mediawatch to measure radio streaming.

Of course, we also organized nice give-aways for all participants, this time with a special surprise! We look forward to meeting you in Amsterdam!

For more information please contact:

GfK Telecontrol AG
Gesellschaftsstrasse 30
CH-3012 Bern
Tel +41 31 380 80 40
Fax +41 31 380 80 44
office@telecontrol.ch

Or visit our company website under www.telecontrol.ch

GfK Telecontrol goes Facebook

Tue, 06 Sep 2011 15:45:00 +0200

Social media websites rule the world! GfK Telecontrol could not resist and recently created a company site on Facebook. Come and start following us on our facebook site.

On the occasion of this new communication possibility we just posted a little survey regarding topics that you might be interested in and which thus should be covered in the following newsletters. We are curious about your opinion, so please leave a comment!In case you prefer to participate via e-mail, do not hesitate to contact us on office@telecontrol.ch, subject “survey newsletter”.For more information please contact:GfK Telecontrol AGGesellschaftsstrasse 30CH-3012 BernTel +41 31 380 80 40Fax +41 31 380 80 44office@telecontrol.ch

New face at GfK Telecontrol

Tue, 06 Sep 2011 15:30:00 +0200

Claudia Dennler joined GfK Telecontrol AG on the 6th of June 2011 as Assistant to the Managing Director. In this function she supports Tanja Hackenbruch as well as the entire office in Bern. Claudia shares this position with Sandra Rentsch, who is on maternity leave.

From August until December 2011 Claudia Dennler will be working 80% and as of January 2012, when Sandra is back from her maternity leave, they will share the position in part time.

Before joining GfK Telecontrol AG Claudia Dennler worked as an Office Manager in publishing, sports and consulting business.

We are happy to welcome Claudia at GfK Telecontrol!

For more information please contact:

GfK Telecontrol AG
Gesellschaftsstrasse 30
CH-3012 Bern
Tel +41 31 380 80 40
Fax +41 31 380 80 44
office@telecontrol.ch

Or visit our company website under www.telecontrol.ch

GfK wins TV Audience Measurement contract in Portugal

Mon, 28 Mar 2011 15:47:00 +0200

On behalf of the Portuguese Advertising and Broadcasting industry, the Portuguese Commission for Media Study Analysis (CAEM) invited at the end of 2010 several companies to submit a proposal for implementing a new Television Audience Measurement (TAM) system in Portugal. Thanks to the broad experience in electronic media measurement and excellent deep knowledge in local circumstances and the Portuguese market needs, GfK Telecontrol and GfK Portugal handed in a convincing offer. GfK Telecontrols long-lasting presence and activities in the Portuguese market has finally been rewarded: After an extensive tender process, several presentations and a technical audit by an independent consulting firm, CAEM announced GfK as the winner of this TAM contract, which runs for 2012-2016.

GfK will introduce the Universal Meter System technology (UMS), developed by GfK Telecontrol AG, GfK’s Center for Electronic Media Research. UMS is under constant development and, due to its modularity, additional measurement components can be added in later phases to measure additional and future media platforms. This flexibility ensures that the technology developed by GfK Telecontrol AG is well prepared for the future.

Contract negotiations are underway and data delivery is scheduled to start in January 2012.

Beside the TAM field, GfK Telecontrol AG and GfK Portugal also see possibilities to cooperate in future tenders like for example internet, outdoor or radio research in the Portuguese market.

The GfK Telecontrol AG
The GfK Telecontrol AG is a wholly-owned subsidiary of GfK AG in Nuremberg, Germany – the fourth-largest market research company in the world. Located in Switzerland, the GfK Telecontrol AG is a good example of “Swiss Quality”: its products GfK Telecontrol and GfK Mediawatch – both of which are in-house GfK Telecontrol AG developments – have been in use in a total of 28 countries worldwide for 22 years. The Swiss Broadcasting Company, in particular, has been using Telecontrol since 1985 to survey TV viewing habits and Radiocontrol or the Mediawatch since 2001 to survey radio listening habits. However, Telecontrol or the Mediawatch are also used worldwide to survey TV and radio consumption in Germany, Austria, Cyprus, Greece, many Eastern European and Asian countries like Romania, Bulgaria, Armenia, Ukraine, Georgia and India and other countries.

Contact
GfK Telecontrol AG
Competence Centre
Electronic Media Measurement
Gesellschaftsstrasse 30
CH-3012 Bern
Tel +41 31 380 80 40
Fax +41 31 380 80 44
hackenbruch@telecontrol.ch
www.telecontrol.ch

GfK Telecontrol Mediawatch in Shanghai

Fri, 11 Feb 2011 00:22:00 +0100

GfK Telecontrol AG uses its many years of experience in international media research operations to carry out a study in Shanghai: In close cooperation with the Media Investigation and Research Centre, Shanghai Theater Academy, a Mediawatch study is being realized in 13 of Shanghai’s city districts. For two weeks 500 Mediawatches are worn by panelists of 20-69 years of age to measure their TV and radio consume and collect information about their program content appreciation.

Shanghai, the most important industrial city of China and the largest port worldwide, is an important traffic hub, center for culture and education with many universities, academies and research facilities. Additionally, a developed multi-media industry with a large amount of media consumers is situated in this area. So, it is of no surprise that the Shanghai’s government contracted the Media Investigation and Research Centre (MIRC) of Shanghai Theatre Academy to conduct a media research study. The Centre got in contact with GfK Telecontrol as the GfK Mediawatch seemed to be the perfect instrument for this study.

Professor Fang Fang, leader of Major of Writing and Directing for TV at the Shanghai Theater Academy is also the head of MIRC. She and her team cooperated with GfK Telecontrol to accomplish this study. Professor Fang Fang is also a member of the TV Monitoring Group Shanghai Municipal TV And Broadcasting Bureau, which in 2008 commissioned her to carry out this first in-depth academic research project “An investigation of 4 Major Media in the Minhang District”. In this first ever China-wide study, the TV, radio and governmental website usage of the Shanghai “Minhang” District population was conducted using questionnaires, interviews and discussions.

In the current study using the GfK Mediawatch, the rating of 62 TV and 5 radio stations is measured electronically and additionally, the panelists rate the consumed programs. The rating is captured in a passive manner using audio-matching technology. The program content is rated by the panelists via push-buttons on the Mediawatch.

Professor Fang Fang and her team carried out the local operation, which included the recruitment and the panel management.

In the first quarter of 2011, the data from the Mediawatches will be available for analysis in the Markdata Media Workstation. For the first time ever, detailed data of TV and radio consume of the Shanghai population will be available, which hopefully will lead to an even more comprehensive and continuous study.

GfK Telecontrol is delighted to cooperate with and support the Media Investigation and Research Centre of the Shanghai Theater Academy in this leading study and that the GfK Mediawatch has proved to be the suitable instrument for this operation.

The GfK Telecontrol AG
The GfK Telecontrol AG is a wholly-owned subsidiary of GfK AG in Nuremberg, Germany – the fourth-largest market research company in the world. Located in Switzerland, the GfK Telecontrol AG is a good example of “Swiss Quality”: its products GfK Telecontrol and GfK Mediawatch – both of which are in-house GfK Telecontrol AG developments – have been in use in a total of 28 countries worldwide for 22 years. The Swiss Broadcasting Company, in particular, has been using Telecontrol since 1985 to survey TV viewing habits and Radiocontrol or the Mediawatch since 2001 to survey radio listening habits. However, Telecontrol or the Mediawatch are also used worldwide to survey TV and radio consumption in Germany, Austria, Cyprus, Greece, many Eastern European and Asian countries like Romania, Bulgaria, Armenia, Ukraine, Georgia and India and other countries.

Contact
GfK Telecontrol AG
Competence Centre
Electronic Media Measurement
Gesellschaftsstrasse 30
CH-3012 Bern
Tel +41 31 380 80 40
Fax +41 31 380 80 44
hackenbruch(at)telecontrol.ch
www.telecontrol.ch