Telecontrol AG and Markdata S.A. sign a partnership for long term
As of 1st January 2009 GfK Telecontrol AG and Markdata SA entered a co-operation for the non-exclusive distribution and marketing of the “Markdata Media Workstation” software for analyzing media developed.
This agreement allows GfK Telecontrol AG to present global solutions; electronics and software for analysis and planning for Television and Radio, in potential markets that demand such solutions.
It will also allow those already associated with GfK Telecontrol AG to benefit from the technology of both companies to meet the needs of their customers.
Through this co-operation Markdata SA aims to expand into and gain foothold in the international market by working with one of the most advanced developments in electronic solutions for audience measurement.
Markdata Media Workstation is a Global Media and Advertising Information System that consists of the complete integration and full communication of different analysis modules in a single platform. It is a new concept that gathers the most productive tools to assist Broadcasters and Advertising Agencies in their daily work.
Key Features:
- Entity Manager – users can, independently, add their own information into the MMW database.
- Easy integration of external databases (appreciation votes, meteorological data, TGI, LSS, etc.)
- Customizable application: Customers can set up the application according to their needs.
- Hierarchy access level to the application modules (Administrator, Group Managers and Users)
- Revolutionary Layout / Display
- Integrates in a common environment media audience results, advertisement expenditures and other media databases.
- Modular Software, which grants full connectivity between all modules.
- Variable creator: Customers can build their own variables.
- Calendar Management: Possibility to add personal comments to days in calendar.
- Automation batch and dataset process:
- Outputs exportable to EXCEL, HTML, PDF, JPEG, GIFF etc.
Independent and flexible
In many countries, Markdata Media Workstation is independent from the ratings provider.
The systems can be customized for integration in the client information system including access to own databases.
The Markdata Media Workstation is the unique system supported by a “programming tool” that allows clients to develop their own applications or executive reports.
In fact the workstation can be tailored for the client specific needs. The concept is simple: just imagine a new functionality or a new report and implement it.
And the scope of the applications is a complete multimedia environment, not only TV.