MediaPlanner – the planning system for Mediawatch

The MediaPlanner software is a comprehensive tool for accurate campaign planning by target group while still keeping costs under control.

Various tabs provide access to MediaPlanner’s different functions. The "Media Overview" tab allows available media offers to be selected via a map function.

The "Planning" tab – the core of MediaPlanner – allows the length of the commercial and the day it airs to be freely selected and combined in every planning alternative. Air times on weekdays or at weekends, differing lengths of the commercial or reminders: MediaPlanner calculates using conditions that you determine and in the formats that you need.
All the usual media facts are available for the planning process. There is also an optimization function to support planning, which can be used to find the ideal time segment for a channel in an existing media plan.

The "Breakdown Map" tab can display the results of optimization or planning in table or map form. Beyond the monitor display, there are formatted printouts and an Excel export option, which can be defined by macro. ASCII, XML and individual interfaces can be defined as well as the Excel interface.

The "Cost Report" tab permits comprehensive cost control: lengths of commercials, number of commercials, quantity discounts, individual discounts, fees and taxes are separately and consecutively added up to make a final price.

Additional socio-demographic data can be quickly and easily determined for the relevant study by using the “Cross tabs” tab. A structural analysis of the media target group is thus available with a click of the mouse.

The MediaPlanner software is easy and intuitive in use thanks to the ergonomic user interface. Designed for media providers, marketers and advertising agencies, MediaPlanner permits easy, fast use in the relevant market structures.

MediaPlanner is under continuous further development to constantly upgrade user friendliness and features. The needs and ideas of international users are taken into consideration to develop MediaPlanner into a valuable tool for day-to-day work in the media branch.