Mediawatch

Now in its third generation on the market, Telecontrol’s Mediawatch is a wristwatch with an integral microphone. This registers the radio and TV programmes that the wearer is listening to either at home, at work or on the move. The samples registered are then coded in the watch and stored in heavily compressed form. This makes reconstruction impossible. At the same time, the stations to be measured are recorded at central locations for the relevant TV and radio market.

Alongside radio and TV measurement, the watch can also be used to measure print media or billboards: via a display, the watch wearer can save data on newspapers and magazines read in the watch and, via an RF signal, the watch recognizes when its wearer has gone past a poster.

A detailed description of the Mediawatch can be found in the Downloads. Please contact us if you are interested in learning whether your research question or your market is suitable for a Mediawatch study.