Universal Meter System

GfK Telecontrol’s latest development is the Universal Meter System (UMS), with the new fixmeter device UMX as core. UMX provides all known measuring technologies for TV and covers thus all media consumption in connection with the TV set. Analog TV, digital TV, HDTV or any other distribution platform – thanks to the wide variety of measuring technologies available in UMX, all platforms can be measured. And as UMX is modular in design, it can be adapted for each task individually; so UMX is both – flexible and extensible and thus right for every market. Thanks to the integration of the portable meter Mediawatch – which measures radio, TV and print consumption – into the complete system, an unprecedented measuring system becomes real; additionally to the media consumption in the househould also the out of home consumption can thus be measured. But there is even more: With the internet meter USX, the radio and TV consumption in the internet can be measured as well as internet usage in general. The combination of these three meters to one complete system is UMS, the media measuring system of the future.